VitrA UK has added 10,000 sq. ft of additional space to its UK premises in Didcot. The new space will provide additional showroom facilities and storage needed to meet the company’s impressive growth.

“The extensive range of products and the support that we offer UK retailers and our contract customers means that we need extra space,” says UK MD Levent Giray. “It is a clear indication that VitrA is providing what the UK bathroom market wants. Our recent Fit and Forget wall frames campaign and the launch of the new Signature Collection have both helped to boost UK business.”


VitrA has built a successful business for over 25 years in the UK, building a solid reputation for great quality product, ground breaking design and unrivalled customer service.  The company, which includes VitrA Bathrooms, burgbad and VitrA Tiles, works with a network of well-respected distributor partners underpinning the substantial retail network of partners.  The new facility will accommodate stock for anticipated growth


“We see a bright future ahead for the bathroom industry – the planned boost for house building will increase demand and this expansion means that we are ready to supply the market.” Concludes Levent.

 VitrA Background

VitrA is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups. Founded in 1942, VitrA is Turkey’s leading bathroom manufacturer. In recent years VitrA has expanded into international markets and over 50% of VitrA’s total output is sold outside of Turkey. From 16 production facilities in Turkey, Germany, France and Russia, VitrA produces a full range of bathroom products including over 5 million pieces of sanitaryware along with complimentary bathroom furniture, baths, brassware and bathroom accessories, which are distributed to over 75 countries on five continents. VitrA UK, based in Didcot Oxfordshire has been supplying the UK bathroom market for over 25 years and is an active member of the Bathroom Manufacturers Association and BikBBI.