Liquid, the recently launched collaboration with Tom Dixon, receives Best Fluid Form accolade.

Soft, flowing forms, generous shapes, and a radical departure from the current trend for sharp-edged geometric pieces have won prestigious design community recognition for VitrA and leading British designer Tom Dixon.

The annual Wallpaper* Magazine design awards select the best and most innovative new products, and the Best Fluid Forms award was presented to the new Liquid bathroom collection.  Liquid was launched at the end of 2021 and is on display at VitrA’s new flagship showroom in Clerkenwell, London.

Contemporary without being of the moment, Liquid is a complete bathroom collection that includes basins, taps, showers, tiles, accessories, and furniture.  Inspired by the way water flows, Liquid has soft, curved edges. Pieces can be used together, or single items can be selected as a focal point. Recognising the current consumer interest with slim, reduced designs, VitrA and Tom Dixon has created the opposite, incorporating fatter, softer lines inspired by elements of pop art. While the overall design is reduced, the functionality is intuitive, so users instinctively understand how to operate products such as taps and showers. The curved shapes reduce the number of hidden spaces, so cleaning is quick and easy – vital in a post-pandemic world.

VitrA’s world-renowned manufacturing expertise enabled the design to come to life. “Ceramic can change shape and size when it is fired – especially with large, chunky pieces, “explains VitrA’s marketing manager for the UK and Europe, Margaret Talbot. “Our expertise and top-level production facilities allowed us to bring Tom Dixon’s unique concept to life.”

To explore the Liquid collection visit:

www.VitrA.co.uk/explore/liquid/

About VitrA:

VitrA is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups. Founded in 1958, VitrA is a leading bathroom manufacturer, which in recent years has expanded into international markets with over 70 per cent of VitrA’s total output now being sold outside of Turkey. From 12 production facilities in Turkey, Germany, France, and Russia, VitrA produces a full range of bathroom products including over 5.6 million pieces of sanitaryware a year along with complementary bathroom furniture, brassware, and accessories ranges, which are distributed to over 75 countries on five continents. VitrA UK, based in Oxfordshire, has been supplying the UK bathroom market for 30 years and is an active member of the Bathroom Manufacturers Association (BMA) and the British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI). In 2021 VitrA opened its flagship showroom in Clerkenwell, London – a creative hub for architects, designers, and thinkers with dedicated areas for product specification, events, and workshops.

18th January 2021