As the principal distributor for Wilsonarts Synergii offer throughout Ireland and Northern Ireland, Potter Cowan has been stocking the Wilsonart UK Synergii worksurface for over a year and is enjoying record growth with the brand.

Potter Cowan is Ireland’s leading trade-only kitchen product and component distributor operating from its three locations in Belfast, Dublin (which has just doubled in size) and Cork, to the kitchen and bedroom, retail trades.

About Wilsonart Synergii Worktop Collection

Comprising 26 decors – 8 square (Synergii Trend) and 18 post-formed (Synergii Classic) along with matching splashbacks and upstands for all decors. The square edge profile of the Trend finishes can be curved to create a super-luxury modern design that looks and feels just like the most expensive designer worktops. The Synergii Trend Collection includes 8 striking colourways including high gloss sparkle, textured stones, and compellingly realistic wood effects that are enhanced further by the exactly matched laminate edge.

Adrian Allen, managing director of Potter Cowan says “The Wilsonart UK Synergii range is a terrific complement to the Potter Cowan portfolio. The high-quality square edge designs are proving particularly popular as they are in-line with key trends we are seeing in the market.”

Wilsonart Synergii Trend designer square edge worktops are engineered to the highest standards with an exact matching laminate edge. The consistency in design onto the front edge creates a look that is indistinguishable from natural products but at a fraction of the cost.

Nigel Machin, distribution manager for Wilsonart UK explains. “Potter Cowan have had the foresight to stock the product at all three of their centres. Keeping the worktops, upstands and splashbacks in stock means retailers have the choice to accommodate all tastes off the shelf promptly”

The Synergii collection provides the perfect balance between classic & contemporary design, providing solutions for the key trends we are seeing, Pyla Oak appeals to consumers looking for that homely country style whereas Brazillia plays to those looking for a concrete semi-industrial vibe.


Top: Left to right. Adrian Allen, Nigel Machin with Belfast Branch Manager Robbie Moore. Bottom:  Synergii Brazilia.