ExperienceAn overview of brands that we do or have worked for
Amica is Poland’s leading producer of freestanding and built-in domestic appliances. The products are very high quality, yet can be bought by consumers for competitive prices. Amica UK approached DRA to help them build brand -recognition for Amica amongst specialist independent electrical retailers and quality house builders – Amica do not sell through Curry’s and Comet, but do sell its high quality refrigeration and freezer products through Iceland. Every single Amica product; whether a built-in oven or an ‘A’ rated washing machine is fully tested before it leaves the factory which means consumers are guaranteed a high performing product and at a competitive price too. DRA has been commissioned to use editorial and broadcast media platforms to begin the communicate the features and quality benefits of the Amica product range. Watch this space – we want to make Amica the brand of choice! Please use the ‘More Details’ button to view the link to the Amica brochure.
Pilgrim Bandits is an elite forces charity formed by ex SAS operatives. Pilgrim Bandits arranges a programme of physical challenges that push these amputees with no-sympathy ‘Always A Little Further’. DRA provides media support for each of the events and handles the many calls from national print and broadcast media. Recent highlights includes securing a BBC2 hour long documentary of the charity’s 2015 kayak expedition down the Yukon in Canada.
Wilsonart UK is quite possibly the most innovative designer and producer of high quality laminate worktops. The UK arm of the American owned operation is based in County Durham where the team there have asked DRA to help underline the company’s expertise and product excellence using trade, consumer and social media.
Franke Washroom Systems, part of the International Franke group, is using DRA to increase and underpin awareness amongst architects, builders, specifiers, designers and M&E contractors in fact any profession aiding the installation of washroom products into hospitals, schools, hotels and prisons etc. At the same time Franke Sissons also requires an increased profile with the local community in and around the head office and manufacturing plant in Chesterfield. Franke Washroom Systems is known for its quality and service and has a huge amount for DRA to use in creating media column inches on print, online, and where we can in broadcast media too.
Armitage Shanks is one of the most recognised brands in bathroom suites and accessories used extensively in hotels, hospitals and schools. DRA’s initial brief was to support the company’s sales drive into all markets; including domestic retail sales channels. Notable highlights included writing and photographing case studies, which were then placed in key trade press.
Bathroom Brands is one of the largest bathroom companies in Europe but has been growing by stealth. DRA was retained to ensure the trade media constantly report on the developments within the business and to help facilitate the future plans for this fast paced and exciting business.
DRA worked with Ideal Standard bathrooms for many years. Ideal Standard is the market leader in both value and design-led bathrooms. The agency brief was broken into four campaigns: water saving, commercial products, design and corporate messaging. Within those campaign headlines, DRA had compiled a list of creative activities that continually generated the largest share of editorial voice for the Ideal Standard brand in all its markets. Notable campaign highlights included supplying all the bathroom products for Big Brother, and gaining coverage in both The Times and Sunday Times newspapers.
Craggy Island approached DRA to find out if its advertising budget could work harder using media relations as an alternative. Of course we said yes, indeed the plan is to save them money and give them wider reach. The guys at Craggy are great fun so they’ve gamely agreed to run a host of activities and promotions that are great for us to spin on their behalf.
DRA has a long track record working for hi-profile brands in the home improvement, building and charity sectors
- Miele Professional
- Meningitis Research