Amica home appliances in the UK and Ireland is anticipating a shift to induction hob top cooking and to meet demand has announced a new generation of feature packed, great value induction hobs to complement a refreshed  product line-up of built-in and freestanding products.

Simon Freear, Country Manager for Amica says, “Induction cooking will be the energy of choice for future generations of appliance buyers now that prices are within easy reach.  The high speed, ultra-safe operation, super easy to clean and ultimate energy efficiency all contribute to what is likely to be a seismic shift away from ceramic and 搬瓦工 electric-plate hobs.  But above all, induction looks and feels amazing.  Our new range removes the last barrier to entry – price.  Now a consumer can buy a high powered induction hob with boosters for under £300, this helpfully provides retailers with a strong opportunity to convey cost-over-life savings right up there with the obviously stunning aesthetics.”

Pictured:  Amica PI654 60 cm Induction Hob approx. RRP just £499.  Features include: 60 cm induction touch control hob with round slider control.  4 induction zones including a left hand bridge zone (38 x 22cm 3.7 kW.)  Double boosters (4.2 kW and 5.5 kW).  Automatic heat reduction system, a timer for each zone, pan detection system, residual heat indicator and child safety lock.  Total power is 7.4 kW, available in black.  Dimensions 57.6 x 51.8 cm.

The Amica brand is one of the fastest growing brands in the UK and Ireland.  With sales growth in 2014 of over 80% in the UK alone, the brand has built a loyal following of excellent electrical retailers by offering a technology rich product backed up with a 2 year guarantee.  Now, Amica is aiming to persuade kitchen retailers of the unique opportunities associated with working with this Red Dot winning brand.