Passionate About Pet Food Launches Josera and Green Petfood at PATS

Passionate About Pet Food Ltd (PAPF) is using PATS, Telford as the UK launch pad for Josera one of Germany’s leading pet foods, and Green Petfood, innovators in insect and vegetarian dog food.  Josera manufactures superior quality, environmentally sustainable and socially responsible foods for pets; cats, dogs and horses as well as agricultural feeds for farm animals.  The brand holds internationally recognised awards and certifications of highest regard for ingredients, manufacturing ethos,

environmental concern and best practice.  Facts that have contributed to its success in its home market of Germany, alongside Spain, Italy and France and over 50 countries worldwide.  Green Petfood is the ultimate is sustainable dog food with ground-breaking products in the range like InsectDog.  Two billion people in the world eat insects as a valuable and a supremely ecological source of protein.  Green Petfood offers a range of insect-protein formulations to meet hypoallergenic requirements as well as vegetarian and vegan options.

Simon Freear, Managing Director of PAPF explains “We are delighted to be the sole UK distributor for the Josera and Green Petfood portfolios. The PATS showcase

is the start of what we feel will become a highly successful brand with consumers who take the trouble to inform themselves about the real content of pet food  The market for pet food in the UK is mature but there is a gap for brands that offer tangibly superior food with remarkable eco-credentials.  Josera and Green Petfood manufacture in their own factories – so have complete control over sourcing ingredients, supply and production, recipe development and final product.  The range of recipes for all pets at different life stages is compelling.”  PAPF can be found on stand F41 where samples and information on the range can be found.

Caption:  Josera promotion for Miniwell – small dog recipe.    Green Dogfood – Insect Dog which is produced using 100% insect protein as an alternative to meat.

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