The British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI), confirmed today that bathroom manufacturer VitrA has become the latest premium KBB brand to support the organisation.

VitrA is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups, and was founded in 1942.  VitrA has been supplying UK bathroom retailers for 25 years and is firmly established as one of the leading bathroom brands.

 

A truly global brand, VitrA manufactures a complete range of bathroom products including some six million pieces of sanitaryware including baths, bathroom furniture, brassware and accessories annually across some 75 countries!

BiKBBI CEO Damian Walters commented on the announcement by saying: “We’re hugely grateful that another big KBB manufacturer has decided to support our organisation. The endorsement of the BiKBBI by blue-chip brands like VitrA means that we can collectively achieve so much more as we cannot be ignored. With a rapidly growing membership and exciting initiatives like our forthcoming apprenticeship launch, these really are exciting times.

Damian added: “We welcome VitrA to the BiKBBI family and thank them for their commitment. The support we receive from our corporate members is invaluable and is making the difference and enabling us to grow.”

Speaking on behalf of VitrA, Margaret Talbot, Marketing Manager, said: “We are delighted to be a corporate sponsor of BiKBBI, the installer is a vital part of the jigsaw to VitrA and their importance can be overlooked by the industry.   However, we are constantly striving to be the go-to bathroom brand by offering great products that are straightforward to install. In line with this, we have recently launched a new campaign which directly supports bathroom installers.  The Fit and Forget promotion is aimed at the growing wall hung frames and flush plate market and ensuring the installers get access to the relevant training and product knowledge.”

ENDS

NOTES TO THE EDITOR:

About The British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI):

The British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI) represents over 5,600 installation businesses across the UK, as well as a number of KBB retailers, manufacturers and distributors of KBB product. The organisation launched in 2006, is Secretary of State Sanctioned and not-for-profit registered, registered in England & Wales (06533488). BiKBBI is responsible for education, standards and the support of business that operate within the KBB installation sector, whilst supporting consumers with free guidance and access to business that have been independently accredited. See: www.bikbbi.org.uk for further information

www.vitra.co.uk

Further Information:

This press release was issued on behalf of The British Institute of Kitchen, Bedroom & Bathroom Installation Limited, by Publicity Engineers Limited. Further information can be obtained from Rob Nicholls (rob@publicityengineers.com) or 01992 478 109.