One of the UK’s leading producers of kitchen, bathroom and bedroom furniture J J Ormerod plc, Lancashire, has selected Wilsonart UK as its sole supplier of laminate work surfaces for its Eco Kitchen and Colonial Kitchen ranges. JJO, which was founded over 100 years ago, is now one of the leading suppliers to the industry producing over 600 kitchens, bedrooms and bathrooms every single week.
The Wilsonart UK range from JJO includes; 27 laminate work surface designs in a combination of square edge and post-formed profiles. Five of Wilsonart’s exclusive Aeon™ designs have been included for their remarkable endurance qualities – engineered to resist scratches and scuffs up to five times longer than standard laminates.
Dale Miller for Wilsonart UK explains “Working with JJO is very exciting for everyone at Wilsonart UK. We have built a close working relationship that has resulted in a fantastic new range and opens up more exciting opportunities for the future.”
In partnership JJO and Wilsonart UK have developed a clear marketing strategy that will benefit retailers and consumers alike. Starting with a launch event attended by JJO’s sales and customer service teams; followed by developments surrounding the in-store point of sale and marketing communication techniques.
John Pollitt, Sales Director from JJO explains “Working with Wilsonart UK is a terrific fit for the JJO business model. The company is a world leader in surfaces and shares many of our own attitudes about service, quality, environmental legacy and product longevity. Between us we have launched a new range with some terrific new décor designs that focus on rustic timbers and modern marbles.”
Photography: Top Wilsonart UK’s Mississippi Pine square edge worktop and splashback, just one of 27 work surfaces available from JJO plc.
For additional media information please contact Deborah Risbridger at DRA Public Relations
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