AmicaInSimon Freear Country Manager for Amica freestanding and built-in appliances in the UK was ‘elated’ with the response to Amica at this year’s ISH exhibition in Berlin. “There was a tangible, positive pulse throughout the exhibition this year. Buyers from the UK and Ireland were fascinated by AmicaIn (an innovative, intelligent and interactive connection for appliances, no matter what the brand, for home or away monitoring and control). There’s clearly an appetite for easy-use technology like this with consumers who have grown up with smart phones and tablets. Unlike early attempts at web connectivity for appliances, a decade ago, there is now simply no emotional or cognitive barriers and buyers recognise this. No matter what sector of the market; department stores, kitchen retailers and electrical retailers from all across mainland Europe were keen to experience it.” AmicaIn will be available in the UK from early 2015.

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